Here are 1 Idea, 3 Actions, and 1 Question to consider this week.
Source Code: Watch the full video breakdown (~12 min)
1 Idea
I used to wonder how people completely reinvent themselves.
Not just lose weight or learn a skill. I mean fundamentally different. The way they move. The way they speak. The confidence that wasn't there before.
Then I noticed the pattern: They all disappeared first.
Here's what I realized. Fundamental transformation happens in silence. It happens during the seasons when everyone else checks out, when there's no audience to perform for.
Winter provides that window.
Right now, everyone's posting their New Year's resolutions. They're announcing goals. Joining accountability groups. Making their transformation public before it even starts. But the people who actually transform? They do the opposite.
Winter provides the window for silence and transformation.
There's a biological reason it works. Your brain produces up to 30 minutes of more REM sleep in winter (where memory consolidation happens). Social calendars naturally compress. Darkness forces earlier wind-downs, which resets your dopamine baseline.
You're not fighting your biology in winter. You're working with it.
The problem? Most people waste this advantage trying to maintain their summer pace. They blast artificial light until 10 PM. They keep posting progress updates. They master nothing.
This winter, do the opposite. Here are the three protocols to turn winter into your unfair advantage.
3 Actions
1. The Identity Declaration
The Concept: Your brain cares more about being than doing. When you adopt an identity ("I'm someone who trains") instead of chasing a goal ("I want to lose 20 pounds"), every action becomes a vote for that identity.
The Practice:
Present Tense Only: Write your spring identity starting with "I'm someone who..."
Start Today: Adopt the behaviors immediately, not January 1st
Silence is Strategic: Do not post about it. Research shows announcing goals gives you "premature dopamine," tricking your brain into thinking the work is already done
2. The Invisibility Window
The Concept: Being watched alters performance. Audiences create pressure that kills the process & you start performing instead of building. Going invisible removes external interference.
The Practice:
Go Dark: Go completely invisible socially (not just "less active")
Zero Updates: No sharing goals or progress updates for the entire winter
Fluid Expectations: Let people's expectations of you reset. They can't lock you into your old identity if they can't see you
3. The Winter Witness Journal
The Concept: Transformation happens too slowly to notice day-to-day. Without documentation, your brain won't believe it's real. You need to create undeniable proof.
The Practice:
The Nightly Ritual: Every night before bed, spend 5 minutes with your journal
The One Question: Answer only this: "What did I do today that proves I'm becoming my new identity?"
The Evidence: Some days it's big ("I moved to a new city"), some days it's small ("I chose the hard conversation"). Both count
1 Question
What identity are you secretly ready to adopt, but haven't announced because you're afraid you'll fail?
That's your winter identity.
See you in 2026! Happy new year!
Ansh
Creator, Ideas To Thrive
P.P.S. I’m still refining this "1-3-1" format to make it as useful as possible for you. Did this feel too long? Too short? Just right? Hit reply and give me your honest critique.